7 Reasons We Believe in Email Marketing for Busy Doctors
Today’s consumer loves email. 99% of consumers check their email everyday and More than 50% of email respondents in the US check their personal email account more than 10 times a day. Email it is by far their preferred way to receive information from businesses. Additionally, 59% of marketers say email is their biggest source of ROI.
Email is only rising in popularity. 73% of millennials prefer communications from businesses to come via email.
Studies show that email marketing is 40 times more effective for acquiring new patients than Twitter or Facebook. Additionally, we don’t own our social media feed nor do we control who sees our message there. Email is inbound marketing (this means you go to them, they don’t come to you), which gives you control over what makes it to your audience’s inboxes.
59% of respondents say marketing emails influence their purchase decisions. Email gives you the opportunity to set yourself apart from other practitioners and position yourself as a leading expert in your field, always on the cutting edge. This helps your readers understand why they should choose you over another practitioner.
With email, you can establish a personal connection with your existing subscribers over time, week by week. Personal connections create loyalty.
Email gives you the opportunity to show off a little. Tell them about any new technology, equipment, services, or price packages available in your office.
Studies show that 80% of business professionals believe email marketing increases customer retention. You can use emails to encourage your subscribers to keep the appointments they make with your office.