Welcome to the home of my YouTube Channel
The Meredith Kallaher Show
I created this Show to share profitable marketing strategies I’ve implemented or watched one of my clients successfully utilize.
5 years ago I started The Scout Guide Miami, an annual print and online advertising solution for locally owned businesses in my hometown.
While building my company and studying Miami businesses as part of my growth strategy I have learned A LOT about current marketing tools available to local businesses and seen what works and what does not.
What keeps it interesting? The strategy that is SUPER successful for one business might not work at all for another so every company’s marketing plan looks different.
But, I’ve noticed that some local businesses do not have a marketing plan. For whatever reason, whether it’s explosive growth, overwhelm, or a few failed attempts some people with amazing services or storefronts do not execute a plan to tell people about what they are doing.
And then they wonder why they are not growing.
The truth is that hope is not a strategy.
Every local business must put a marketing plan in place to attract potential customers and enroll them in their business.
Do you own or work with a locally owned business?
I would love to share my experience with you!
Now is an exciting time to be in business because there are SO many marketing tools available to you. Each week I will share a technique and the related actionable steps to add that particular tool to your marketing plan.
You can use the information I provide to decide if this marketing tool would work for your business and if you are willing to commit to the work it would take to implement.
What’s in it for me?
I know I will learn from you too!. The implementation successes and challenges you share, and questions you ask about the marketing techniques I review will help me identify great customizations I could make to my own marketing plan, expand my client base and provide more effective advertising solutions for the people I serve.
This is so exciting!
Every business's marketing plan will look different. Your marketing plan will feature the problem you solve, the solution you offer and a strategic plan to communicate with your target audience. BUT everyone should start with the following 3 cornerstones for the foundation of their customized marketing plan.
Click on the photo above to Develop a Branding Guide document that includes the logo, visuals and words used to describe your business in order to establish and maintain a clear, unified brand identity
Click on the phtoto above to Create and Memorize a clearly articulated 30 second pitch that describes Who You Serve and How you Help. Write it down to serve as the message you communicate to potential customers you find online.
Click on the photo above to Learn where you should place your branded message and contact information online. Your business is discoverable whether you intend for it to be or not. Make sure every mention of you to your potential customers is consistent with your brand guide.
It's time to develop your Marketing Plan. You don't have to do ALL THE THINGS.. just add ONE, maybe two or even five marketing tools to your plan to exponentially grow your customer list (just do not add them all at the same time). Each week on The Meredith Kallaher Show we will review different marketing tools. We will go over pros and cons so you can decide if that tool is a good fit for your business AND THEN I will show you how to implement that marketing technique. I'm so excited to work with you!