A Brand Style Guide will be the Foundation for your Small Business MarketingJul 27, 2021
Every business owner should develop a Brand Style Guide.
Your brand communicates the core values of your business, i.e. the reason that you are in business outside of profit.
This communication, your brand, should articulate what differentiates you from others in your industry and explain to your potential customers why they should pick you!
A Brand Style Guide details the style elements of a brand and provides a business owner with confidence that her message is delivered professionally, consistently, and in line with her intent no matter who is creating her marketing material.
Consistently using the same logo, fonts, forms 'top of mind' awareness in our potential customers, and that awareness often builds trust.
People buy from businesses they trust.
Your Brand Style Guide should include:
- Mission Statement
- Core Values
- Target Audience
- Directions for Use of the Style Elements
So what are you waiting for? It's time you get a Brand Style Guide for your business.
Trust me, if you are creating your own marketing material a Brand Style Guide will make your life so much easier when you go to build your next marketing campaign (read time-saving and stress-reducing because there will be fewer decisions to be made)
And if you are outsourcing your marketing, your Brand Style Guide will ensure the marketing contractor produces material you like- because she will use the style elements you have already approved in your Brand Style Guide.
The way I see it, you have two choices:
1.Create a Brand Style Guide yourself
And Lucky For You, 2 Years Ago I created a YouTube Video with an accompanying workbook that walks you through building your own Brand Style Guide.
Click to watch my video and download the accompanying workbook:
2. Hire a graphic designer to create a Brand Style Guide for you, just like I did.
In fact, I would love to introduce you to the designer with whom I worked to create my beautiful Style Guide from which you've seen excerpts throughout this article.
Please meet Amie Baker of Brightly Branded. I know you will love her and the Brand Style Guide she helps you create.
Contact Amie here:
Meredith Kallaher helps small business owners Expand Their Reach and Explode Their Sales with
Facebook and Instagram Advertising Strategy and Management.
Learn How Meredith Can Help You Build Your Business and Exceed Your Sales Goals. Book a FREE DISCOVERY CALL Today.