My Favorite Hacks For High Ticket Facebook and Instagram Ad Campaigns

My Favorite Hacks for High Ticket Facebook and Instagram Ad Campaigns

I've always been a fan of running ads for high-ticket offers because of the potential for super-high returns. But here’s the kicker—those returns are only easy to achieve if you know how to avoid the common pitfalls. At Meredith Kallaher Marketing, we've got a few favorite hacks for high-ticket Facebook and Instagram ads that make our campaigns and funnels wildly effective. Let’s dive in!

Hack #1: Be Mindful with Pain Points in High Ticket Facebook and Instagram Ads

Yes, Marketing 101 says to speak to your customer's pain points, but be careful not to overdo it. If your offer helps people make more money, focusing too much on pain points like a dwindling bank account might attract less qualified buyers. Instead, try more aspirational messaging to attract an audience with the right mindset and investment ability.

Hack #2: Broad Targeting Over Luxury Interests for High Ticket Ads

Layering ad targeting with luxury interests is so 2021. We prefer broad targeting for high-ticket offers and rely on messaging and funnel design to communicate that our offer is high-end. Specifically, I’m a big fan of cost-cap bidding. By setting a cost cap just a bit higher than your target, Facebook looks for higher quality audiences based on your willingness to spend more, rather than just chasing the lowest cost conversions.

Hack #3: Pre-Qualify with an Application for High Ticket Facebook and Instagram Ads

Have prospects fill out an application before they book a call to filter out those who aren’t a good fit. We use urgency and price qualifiers to ensure our clients only speak with ready-to-buy prospects who understand the level of investment.

Here’s some example wording:

• Urgency: “We only work with people who are all in. If we’re a fit, are you ready and able to move forward within the next two weeks?”
• Price: “The investment for our program is $X. Should we be a good fit, are you prepared to make this investment in your growth?”

Hack #4: Nurture Leads Before the Call in High Ticket Campaigns

Don’t forget about the time between booking a call and the call itself. Instead of relying on those boring reminder emails, use a robust, relationship-building email sequence. This can make a big difference in both your show-up and close rates.

By following these strategies, you can turn your high-ticket Facebook and Instagram ad campaigns into high-performing machines that drive better-qualified leads and higher returns. At Meredith Kallaher Marketing, we've seen these practices make a huge impact, and we're excited to share them with you. Ready to elevate your ad game? Let’s get started!